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Advanced Diploma of Marketing and Communication

BSB60520

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Advanced Diploma

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Qualification Overview

Qualification Code:

BSB60520

Qualification Name:

Advanced Diploma of Marketing and Communication

AVAILABLE OPTIONS TO COMPLETE THIS COURSE?

Classroom – Study | Online | RPL | Credit Transfer

Offered By

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

How STUDYIN can help You?

STUDY IN can help you to find the right institution based on your requirements. We can help you to prepare your application for Enrolment – Admission – Credit Transfer – RPL – Upskills/Upgrade Book an online appointment to discuss further.

Why Study the BSB60520 Advanced Diploma of Marketing and Communication?

This program is meticulously crafted to provide you with real-world skills and knowledge, ensuring that you become highly skilled and ready to meet industry benchmarks. By completing this program, you will gain the essential skills necessary for immediate application in the Advertising and Marketing field while fostering diverse and creative thinking. Developed by industry specialists and endorsed by sector bodies, the BSB60520 Advanced Diploma of Marketing and Communication program guarantees that you possess the practical knowledge required to excel in modest, medium, or large organizations across the industry. With this qualification, you can confidently hit the ground running and make a lasting impact in the Advertising and Marketing sector. In today’s competitive job market, relying solely on experience is no longer efficient. Potential employers seek individuals who can demonstrate their professional proficiency through current formal qualifications. By obtaining the BSB60520 Advanced Diploma, you not only showcase your practical skills but also provide tangible evidence of your expertise and dedication to the field.
The BSB60520 Advanced Diploma of Marketing and Communication covers a wide range of topics that will help you design strategic marketing efforts. Learn how to lead teams in the execution, management, review, and adaptation of critical marketing projects that support organizational objectives.
You should give a scope of proof to help your assessor to settle on a choice about your capability if you applying for RPL. The sorts of proof you might be approached to give can include: Proof of abroad capabilities.
  •  Transcripts or evaluations from related past capabilities.
  • Apprenticeship papers.
  • ID Resume Payslips/work contract/ABN if independently employed Letter of Employment Current business contracts Letters of reference.
  • Recordings or photographs of your work.
  • Statements/solicitations and stock requests Temperature sheets
  • Booking sheets/appointmemt setting sheets
  • Cleaning plans Kitchen station task list OHS necessities Approaches and methodology Nourishment administration wellbeing structures
  • Preparation sheets
  • Menus and plans etc asked or required by the RTO
 
If you want to STUDY then enrolment documentation checklist needs to be completed. Documents such as ID, Academic Documents, Resume or any other documents asked by the RTO/College must be submitted. You can submit directly or provide to STUDYIN to submit on your behalf to complete your enrolment if you decide to parsue.
For a student, it is crucial to know the occupation he/she will be eligible for, once finish a qualification successfully. If you complete this qualification, you will be able to work with this role.
  • Client Services Executive
  • Marketing Director
  • Advertising Account Director
  • Client Services Director
  • Marketing Strategist
  • Advertising Account Planning Manager
  • Marketing Manager
Total number of units = 12 4 core units  plus 8 elective units,  of which:
  • 2 elective units must be selected from Group A
  • 3 elective units must be selected from Group B
  • for the remaining 3 elective units:
  • up to 3 units may be selected from Groups A and B
  • if not listed, up to 3 units may be selected from a Diploma or above from this or any other currently endorsed Training Package qualification or accredited course.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Core units
BSBMKG621 Develop organisational marketing strategy
BSBMKG622 Manage organisational marketing processes
BSBMKG623 Develop marketing plans
BSBTWK601 Develop and maintain strategic business networks
Elective units
Group A – Marketing
BSBMKG624 Manage market research
BSBMKG625 Implement and manage international marketing programs
BSBMKG626 Develop advertising campaigns
BSBMKG627 Execute advertising campaigns
BSBMKG628 Lead organisational public relations
Group B – Transferable Skills
BSBCRT512 Originate and develop concepts
BSBCRT611 Apply critical thinking for complex problem solving
BSBFIN501 Manage budgets and financial plans
BSBLDR601 Lead and manage organisational change
BSBOPS601 Develop and implement business plans
BSBSTR601 Manage innovation and continuous improvement
BSBTEC601 Review organisational digital strategy
 
BSB60520 - Advanced Diploma of Marketing and Communication

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