The BSB50620 Diploma of Marketing and Communication capability mirrors your expansive information over a broad scope of marketing ideas.  You can find a meaningful solution to unpredictable problems through careful analysis and evaluation of information from various sources.

You should give a scope of proof to help your assessor to settle on a choice about your skill. The sorts of proof you might be approached to give can include:

• Apprenticeship papers.
• Spreadsheets
• Media plan
• Publicizing and promoting techniques
• ID
• Resume
• Payslips/work contract/ABN if independently employed
• Letter of Employment
• Current business contracts
• Recordings or photographs of your work.
• Proof of abroad capabilities.
• Transcripts or appraisals from related past capabilities.
• Emergency the board plans
• Spending limit and money related plans
• Shopper inquire about reports
• E-business methodologies
• Project proposal

For a student, it is crucial to know the occupation he/she will eligible once finish a qualification successfully. If you complete this qualification, you will able to work with this role.

• Digital Marketing Coordinator
• Digital Marketing Assistant
• Marketing and Communications Coordinator

Packaging Rules

Total number of units = 12 

5 core units  plus

7 elective units,  of which:

• 3 elective units must be selected from Group A
• 2 elective units must be selected from Group B
• for the remaining 2 elective units:

• up to 2 units may be selected from Groups A and B
• if not listed, up to 2 units may be selected from a Certificate IV, Diploma or Advanced Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core units 

BSBMKG541 Identify and evaluate marketing opportunities

BSBMKG542 Establish and monitor the marketing mix

BSBMKG552 Design and develop marketing communication plans

BSBMKG555 Write persuasive copy

BSBPMG430 Undertake project work

Elective units 

Group A – Marketing 

BSBMKG543 Plan and interpret market research

BSBMKG544 Plan and monitor direct marketing activities

BSBMKG545 Conduct marketing audits

BSBMKG546 Develop social media engagement plans

BSBMKG547 Develop strategies to monetise digital engagement

BSBMKG548 Forecast international market and business needs

BSBMKG549 Profile and analyse consumer behaviour for international markets

BSBMKG550 Promote products and services to international markets

BSBMKG551 Create multiplatform advertisements for mass media

BSBMKG553 Develop public relations campaigns

BSBMKG554 Plan and develop public relations publications

SIRXMKT006 Develop a social media strategy

SIRXMKT007 Develop a digital marketing plan

SIRXOSM007 Manage risk to organisational reputation in an online setting

Group B – Transferable Skills 

BSBCMM511 Communicate with influence

BSBCRT512 Originate and develop concepts

BSBDAT501 Analyse data

BSBFIN501 Manage budgets and financial plans

BSBOPS504 Manage business risk

BSBOPS505 Manage organisational customer service

BSBPEF501 Manage personal and professional development

BSBSTR501 Establish innovative work environments

BSBTEC404 Use digital technologies to collaborate in a work environment

Qualification Mapping Information

No equivalent qualification. Supersedes but is not equivalent to BSB52415 Diploma of Marketing and Communication.