Advanced Diploma of Marketing and Communication - Study in Pty Ltd

BSB61315 Advanced Diploma of Marketing and Communication

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Qualification Name: Advanced Diploma of Marketing and Communication (Release 2)

Qualification Code: BSB61315

Other Mode: Classroom – Study | Online | RPL | Credit Transfer

Offered By: Affiliated Institutions

This course will outfit you with the chance to broaden your insight in the areas of communications, deals with the executives, the development and presentation of new items, business-to-business promoting, innovation and advertising, and the lawful imperatives and the moral ramifications of marketing. You can achieve this qualification with the help of Study In Pty Ltd for an excellent experience.

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STUDY IN can help you to find the right institution based on your requirements. We can help you to prepare your application for Enrolment – Admission – Credit Transfer – RPL – Upskills/Upgrade

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Why Study the BSB61315 Advanced Diploma of Marketing and Communication?

BSB61315 Advanced Diploma of Marketing and Communication is focused on the real world, relevant global contexts. Going through the program will give the required skills you can use immediately and encourages you to think diversely.

This BSB61315 has become developed by industry specialists and endorsed by sector bodies and can be sure you have the practical knowledge to ‘hit the ground running’ in modest, medium or big organisations across the industry.

Experience alone is no longer efficient; potential employers are looking for evidence of professional proficiency via a current formal qualification.

  1. 1
    Get your skills recognised

    The Advanced Diploma of Marketing qualifications mirrors the job of showcasing strategists, promoting directors and local, national, and worldwide advertising supervisors. The individual will give key bearing in the organization's advertising activities, and give leadership to a group.

  2. 2
    What evidence you need ?

    You should give a scope of proof to help your assessor to settle on a choice about your capability. The sorts of proof you might be asked to give can include:

    • Current employment contracts
    • Videos or photos of your work.
    • Evidence of overseas qualifications.
    • Transcripts or assessments from related previous qualifications.
    • Apprenticeship papers.
    • Spreadsheets
    • Media plan
    • Advertising and marketing strategies
    • ID
    • Resume
    • Payslips/work contract/ABN if self-employed
    • Letter of Employment
    • Crisis management plan
    • Budget and financial plans
    • Consumer research reports
    • E-business strategies
    • Project proposal
    • Digital engagement strategies
    • Compliance policies
  3. 3
    What are the Potential Job Opportunities?

    For a student, it is crucial to know the occupation he/she will eligible once finish a qualification successfully. If you complete this qualification, you will able to work with this role.

    • Marketing Director
    • Marketing Strategist
    • National, Regional Or Global Marketing Manager
  4. 4
    Packaging Rules

    Total number of units = 12 

    3 core units  plus

    9 elective  units, of which:

    • 8 elective units must be selected from the electives listed below
    • the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Advanced Diploma or Graduate Certificate or Graduate Diploma level.

    Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

    Core Units 

    BSBADV602 Develop an advertising campaign

    BSBMGT616 Develop and implement strategic plans

    BSBMKG609 Develop a marketing plan

    Elective Units 

    BSBADV603 Manage advertising production

    BSBADV604 Execute an advertising campaign

    BSBADV605 Evaluate campaign effectiveness

    BSBCOM603 Plan and establish compliance management systems

    BSBCRT501 Originate and develop concepts

    BSBDES601 Manage design realisation

    BSBDES602 Research global design trends

    BSBDIV601 Develop and implement diversity policy

    BSBFIM601 Manage finances

    BSBINM601 Manage knowledge and information

    BSBINN601 Lead and manage organisational change

    BSBIPR601 Develop and implement strategies for intellectual property management

    BSBMGT605 Provide leadership across the organisation

    BSBMGT608 Manage innovation and continuous improvement

    BSBMGT615 Contribute to organisation development

    BSBMGT617 Develop and implement a business plan

    BSBMKG523 Design and develop an integrated marketing communication plan

    BSBMKG603 Manage the marketing process

    BSBMKG605 Evaluate international marketing opportunities

    BSBMKG606 Manage international marketing programs

    BSBMKG607 Manage market research

    BSBMKG608 Develop organisational marketing objectives

    BSBMKG611 Manage measurement of marketing effectiveness

    BSBRSK501 Manage risk

    BSBSUS501 Develop workplace policy and procedures for sustainability

    BSBWHS605 Develop, implement and maintain WHS management systems

    PSPGEN067 Establish and maintain strategic networks

    PSPPCM023 Manage strategic contracts

    Qualification Mapping Information

    Code and title 

    current version 

    Code and title 

    previous version 


    Equivalence status 

    BSB61315 Advanced Diploma of Marketing and Communication

    Release 2

    BSB61315 Advanced Diploma of Marketing and Communication

    Release 1

    Updates to codes and titles in the unit list

    Equivalent qualifica

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